Take a more professional approach to your copy

Hello – I’m Sarah Townsend. But you already knew that.

I love language. Always have.

I love its power, its personality, its potential.

(Heck, I even wrote an award-winning book about it!)

Words aren’t just my job – they’re my obsession. To me, writing is intuitive. It’s in my blood.

As marketing manager Hannah Thorpe said:

“What a dream it is to work with people like Sarah. It’s easy to say someone loves their job, but Sarah is made for what she does.” 

Working with me gives you access to my language-obsessed brain, 30 years of expertise, genuine care for your brand and in-built attention to detail.

But how did I get where I am today?

My story

I started Sarah Townsend Editorial back in 1999. (A world pre-internet. Imagine that!)

Before becoming a freelance copywriter I’d worked both client side – in the marketing department for a financial services company – and agency side, as an editor and account manager for a magazine publisher.

I never had any intention of working for myself.

Funny how, 20 years later, I quite literally wrote the book about freelance life!

Since 2020, Survival Skills for Freelancers has helped freelancers in 28 countries grow in confidence and achieve their own definition of success.

I wrote it to help others navigate the challenges of freelance life. I didn’t expect it to lead to shedloads of podcast interviews (60+ at the last count) and speaking opportunities.

Today, as well as writing great copy for businesses that make a positive difference, I speak about how human language helps you grow genuine connections with your customers.

It works – and it’s why I build human language into every copywriting and editing project.

To find out why my clients love working with me, you could check out the 60+ five-star reviews on Google, or the 120+ on LinkedIn.

You might like to know that I’ve written thousands of documents for hundreds of clients over the past 30 years.

Or perhaps you’ll take it from Conrad when he says my work led to hundreds of thousands of pounds worth of business.

“Sarah worked on three websites that have converted hundreds of thousands of pounds worth of income for our business. She interviews our clients and writes case studies that help us attract new clients, and regularly works her magic on everything from marketing emails to slide decks. I highly recommend her.”

Conrad Murray, Director, Nero Blanco IT Limited

Your words. In safe hands.

The best copywriting is done as part of an effective marketing plan.

It’s the start of a relationship between your business and mine. A relationship in which you see me as your head of words. A safe pair of highly experienced hands when you need powerful web copy or have a strategic document that’s not converting.

Most importantly, it’s the start of a relationship between you and your clients.

Great copy can help you achieve your marketing goals and sales targets – whether you’re launching a new product or service, raising awareness of your business in a crowded market, or positioning your company as a leader in your field.

Wherever your words are – and whatever they’re about – I’ll make sure they work hard for you.

Ready to discover the power and impact of great copy?

  • If your marketing messages aren’t converting
  • If your words aren’t getting results
  • If you’re struggling to articulate the things that make your business special
  • If you wish you were better at writing to promote your business
  • If you don’t have the time – or the skills – to write persuasive copy that attracts the right clients

Get in touch

…book a FREE 20-minute discovery call – or check out my services.