Website copywriting for purpose-led businesses and wellness brands

The words on your website can literally sell for you while you sleep.

Isn’t it time you invested in getting them right?!

Your website is the most valuable marketing tool your business has.

A well-written website works for you 24/7 with no geographical boundaries.

Is your website working hard for you?

As an experienced marketing copywriter and editor, I write website copy that convinces customers, wins business and turns casual browsers into paying clients.

Why invest in web copy?

There’s little point investing in a newsletter, blog or social media content with the aim of driving traffic to your website if your web copy isn’t working as hard as it should be.

Hardworking web copy gets your business noticed – building trust, growing your audience and increasing sales.

The opposite is also true. A confused message, full of mistakes and jargon, can damage your reputation, lose you clients and cost you money.

The right words captivate, convince and convert. The wrong words can be catastrophic.

Which would you prefer?

“Sarah wrote three websites that have converted hundreds of thousands of pounds worth of income for our business.”

Conrad Murray, Director, Nero Blanco IT Limited

Why choose me to write your web copy?

To find out why my clients love working with me, you could check out the 60+ five-star reviews on Google, or the 120+ on LinkedIn.

You might like to know that I’ve helped businesses discover the impact of using powerful words to achieve their goals faster for almost 30 years.

Or you might want to take it from Hannah, when she says I’m simply made for what I do. That’s good enough for me.

“What a dream it is to work with people like Sarah.

“It’s easy to say someone loves their job, but Sarah is simply made for what she does.

“She worked on our website copy, tackling technical issues and making them understandable (and even fun!). We spent no longer than 2 hours briefing the entire 30+ page project and Sarah turned it into exactly what we needed.”

Hannah Thorpe, Marketing Manager, First Wealth

How it works

I offer two website copywriting services:
• Copy Creation: web copy from scratch
• DocuMagic: the web copy refresh

Both have the same outcome – clear, concise, engaging copy that enhances your brand and turns casual browsers into paying clients. 

COPY CREATION: web copy from scratch

You understand the power of a great website. You’ve chosen your web designer and developer – all you need are the words that’ll get more eyes on your business… and more bookings for your services.

What’s included

• A one-hour briefing call to help me get to know your brand and to clarify your goals, target audience and messaging
• Constructive suggestions and guidance on the structure, flow and usability of your website or document, where appropriate
• Clear, concise, engaging and hardworking copy that defines and articulates your brand strengths and personality, to help you stand out from the crowd
• Boosted SEO to help you get noticed online
• A proofread first draft, emailed and ready for approval
• One set of changes, within brief

From £2,950 for a five-page website

DOCUMAGIC: the web copy refresh

DocuMagic is the more affordable way to work with me. It’s perfect for tired, outdated, underperforming websites that need a content overhaul – or when your calls to action aren’t, well… getting any action.

What’s included

• Extracting the text from your current website
• Tightening and polishing the language to enable your message to shine
• Adding sparkle and brand personality
• Improving flow and structure
• Making sure your message is clear and concise
• Ensuring a consistent tone of voice
• Boosting SEO to help you get noticed online
• A proofread first draft, emailed and ready for approval
• One set of changes, within brief

From £1,550 for a five-page website

Let’s talk

Ready to invest in your website and see your business thrive? Got questions about the process? Want a personalised web copy quote? Let’s kick things off with a FREE 20-minute discovery call...

“People underestimate what a great copywriter can do for their business. Sarah is worth every penny – and working with her is one of the best things I’ve done for my business!

“She ‘got me’ and my business straight away and transformed my website copy into language that’s more positive, with a human element my previous writing lacked. Already the enquiries are increasing!“

Richard Parsons, Director, The Gloucestershire Magician