Everyday vs every day: tips for getting it right

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Do you know when to write EVERYDAY and when it should be EVERY DAY? These simple tips will help you get it right.

Driving up the M5 recently I overtook a Poundland lorry emblazoned with the company’s slogan: Amazing value everyday!

If I hadn’t been driving, I’d have thrown large objects in protest. Because what it should say, of course, is Amazing value every day!

Confusing everyday with every day is a common mistake, but there’s a simple tip to make sure you get it right.

If you can replace every day with each day, use every day. For example, ‘I watch TV every day’.

Everyday is an adjective meaning ‘commonplace’, and is used to describe a noun. For example, ‘an everyday occurrence’ means something that happens every day.

Remember, Poundland: your stock may be cheap, but good grammar costs nothing. Unless you paid an expensive ad agency to come up with a bum tagline, of course.

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