“The man who stops advertising to save money is like the man who stops the clock to save time.”

“A copywriter should have an understanding of people, an insight into them, a sympathy toward them.”

“On the average, five times as many people read the headlines as read the body copy.”

“I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”

“I didn’t have time to write a short letter, so I wrote a long one instead.”