Nelson Mandela
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
Howard Gossage
“People read what interests them. Sometimes, it’s an ad.”
Elmer Wheeler
“Don’t sell the steak, sell the sizzle.”
Stephen R Covey
“Seek first to understand, then to be understood.”
Thomas Jefferson
“The man who stops advertising to save money is like the man who stops the clock to save time.”