Copywriter, author, speaker
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  • Website copywriting for a Cotswold tourist attraction

    Posted on 28 Nov 19 in Case studies

    Creating an approachable tone of voice and website copy to help a popular Cotswold garden appeal to a family audience and attract visitors all year round.

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    Copywriting and marketing support for a superyacht events company

    Posted on 27 Feb 19 in Case studies

    Helping a superyacht events company raise awareness with an award-winning new website, brochure, tone of voice guidelines and messaging strategy.

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    Copywriting and marketing support for superyacht events company, Asaro

    Start-up marketing support for an experienced mortgage and insurance adviser

    Posted on 04 Feb 19 in Case studies, What my clients say

    Most brand new businesses don’t have a huge budget, but clever start-up marketing can help you compete with established businesses from the get-go.

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    Stratus Home Finance Ltd logo: case study, small business marketing, Sarah Townsend Editorial Limited

    Copywriting and marketing support for a professional footwear manufacturer

    Posted on 03 Oct 17 in Case studies

    Providing marketing support for the Wearer Innovation Company, with a clear messaging strategy and consistent tone of voice.

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    Freelance messaging, copywriting and marketing support for Toffeln/WearerTech/The Wearer Innovation Company. Copywriting case study from Sarah Townsend Editorial Limited.

    Increasing a DJ’s conversion rates with hardworking emails

    Posted on 07 Dec 16 in Case studies, What my clients say

    A wedding DJ was struggling to turn enquiries into business. Find out how my email templates had an immediate effect on his conversion rate.

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    Increasing conversion rates with hardworking emails: Sarah Townsend Editorial case study
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    Recent posts

    • The biggest mistake you make when writing for your business: and what to do instead 20 February 2023
    • 11 things you didn’t know about The Little Book of Confusables 10 January 2023
    • How writing a bestselling book changed my life (hint: it’s not what you think) 27 October 2022
    • Lessons from a 10.6 MILLION video post on Instagram: pros and cons of having a viral Reel 6 June 2022
    • Four words to cut from your writing to instantly improve your impact 10 March 2022

    What my clients say

    “Sarah is a fantastic copywriter who really understands tone of voice. She takes time to listen to all members of a business, gets under the skin of a brand and takes on board comments before articulating and writing, very precise, engaging brand messages. She can write in a formal, corporate style or more chirpy, editorial/lifestyle – with a good dollop of humour! She can say in 20 words what it takes me to say in 400! I have no hesitation in recommending her.”
    Andrew Hussey, Owner
    Lost and Found Creative
    • <p>Grow in confidence and boost your freelance success with <strong>Survival Skills for Freelancers</strong></p>
    • <p>Get fun, memorable spelling tips for 600 commonly confused words in 300+ gorgeous pages. <strong>The Little Book of Confusables</strong>. GOLD eLit book award winner.</p>

    Sarah Townsend Editorial Limited

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