Ensuring RTL Group’s publications and marketing material are accurate and well written, and reinforce the professionalism of the global brand.
Rewriting a range of marketing materials using consistent tone of voice and a coherent message that supported Priority IT’s strong, jargon-free brand.
Creating web copy to communicate Pamela Chen Moore’s wealth of experience and love of oriental food while telling her story in a compelling way.
Crafting brochure copy to promote a technical product to non-technical readers in a clear, convincing and persuasive way.
Coordinating and editing a lengthy guidance document to ensure the key messages remained clear throughout, despite input from various industry experts.