The messaging audit: kick-starting a strong brand voice and a website that works for you

You can’t see the label when you’re inside the jar

You know you need help with your messaging – you’re just not sure where to begin. 

What are the biggest issues with your current website? Where should your focus lie? 

It takes a fresh pair of eyes to be truly objective – and to identify the issues with your website and wider messaging.

Without that powerful insight, any investment into your marketing is just guesswork.

Enter the messaging audit.

What is the messaging audit?

I carry out a focused audit of your website and wider marketing to identify areas for improvement. I provide a report that’s jam-packed with practical action points and next steps to help you strengthen your messaging and improve impact.

It’s the perfect opportunity for me to get to know you as a business, and a great way for you to recognise and prioritise the opportunities that exist for your marketing.

Once you’ve digested my recommendations you have a choice: 

• work through them with your internal team 
• invest in a safe pair of hands who’ll do the work for you (ie, me)

Here’s what one client said about her messaging audit:

“Wow, what a start! Thank you so much. I’ve had a read through, and the potential is huge. Very exciting. The points you’ve highlighted cover so many things we’ve been going back and forth on as a business for years. This is the perfect time to nail them down, and it looks like you’ll be our secret weapon in doing so! I’ll forward this audit to our directors – it’s far too good not to share.”

Georgia Platt, Henwood Financial Planning

• Identifying the issues with your website – and how to address them
• Creating clear, actionable recommendations to improve your tone of voice
• Assessing your wider messaging and visibility across social platforms
• Helping introduce consistency and clarity to your messaging – wherever it appears
• Recommending ways to revive stale marketing messages to attract more clients and build trust
• Providing strategic direction to get you unstuck

Why choose me for your messaging audit?

You might like to know my messaging audits have helped dozens of busy business owners and marketing managers gain clarity on the next steps to clear, compelling communication.

Perhaps you’ll check out the 60+ five-star reviews on Google, or the 120+ on LinkedIn to discover why clients love working with me.

Or perhaps you’ll listen to Helen, when she shares how her business has benefited from 30 years of marketing expertise and commercial experience…

“We wanted new website copy that would help TMS stand out and clearly communicate the outcomes of our mentoring services. Sarah recommended starting with a messaging audit as a way to get to know our business in detail and to identify the best way forward.

“We were blown away by her report! We’re not marketing experts but it was written in a clear, practical way that meant her suggestions were easy to digest. Our messaging audit has made us think hard about the words we use as a business. It’s also encouraged us to question pretty much everything we were doing with our marketing and communications.

“The expertise and commercial knowledge shared in the report made Sarah the obvious choice to create our new web copy – which we’re working on now.”

Helen Taylor, Taylored Mentoring Services

How it works

1. Schedule your free discovery call so you can talk me through the challenges you’re facing with your marketing, and ask any questions.
2. Decided to book a messaging audit? I’ll send you an invoice for 50% deposit.
3. Pay your invoice, I’ll book you in and get started!
4. Receive your in-depth report – usually around 12 pages – with my balance invoice.

What’s included

• A deep dive into your existing website, highlighting: 
  – tone of voice challenges 
  – structural issues preventing conversions
  – suggested improvements to your website structure
  – repeated information 
  – before and after suggestions to improve tone of voice (TOV)
• Language specifics to strengthen your brand
• A consistent tone of voice – no matter how many people wrote your draft!
• A plain English cheat sheet to help staff write clearly
• Valuable advice to help you stand out on social media 

(The messaging audit also makes a great starting point for tone of voice guidelines, which I can create for you if you decide to go deeper into your brand voice.)

What I work on

• Web copy and sales pages
• Impact reports
• Strategy documents
• LinkedIn profiles
• Sales emails and templates
• Newsletters and updates
• Brochures and leaflets
• LinkedIn and social posts and ads

…whatever your marketing that needs a little TLC – or a complete overhaul

Get in touch

Tired of marketing that doesn’t deliver? Ready to get clarity on the reasons why?

Book a free discovery call – and let’s make your words work harder.