Editing new guidance for sex and relationships education

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The client: Brook, London

Established 50 years ago, Brook provides free and confidential sexual health and wellbeing services for nearly 250,000 young people UK-wide, each year. The charity also provides sex and relationships education (SRE) and training courses for professionals working with young people.

The need

Brook, in collaboration with the Sex Education Forum and the PSHE Association, decided to produce supplementary guidance to bring outdated sex and relationships education into the 21st century.

The project involved managing and editing a lengthy document, and incorporating often contradictory comments and feedback from industry experts in a number of organisations. Brook needed someone to take charge of the document, ensuring the key messages remained clear throughout the process.

The solution

I worked closely with the team at Brook, taking charge of the editing process and coordinating the draft to ensure the document never lost its meaning. Though the process involved an incredible 14 drafts and a number of challenges, it never became frustrating.

Despite the document’s length, the resulting guidance was clear, inspiring, and easy to understand. This was a rewarding project with the chance to make a real difference to the lives of young people in the UK.

In the client’s words…

“Sarah is a brilliant copywriter, editor and proofreader. She makes our copy engaging, and ensures it always sounds just right, but more than that – she becomes part of the team and thinks carefully about her recommendations, why she makes them and how they might benefit the organisation.

“I love working with Sarah and I know that Brook’s communications have improved as a result of it.”

Jules Hillier, Interim Chief Executive, Brook
www.brook.org.uk

Sweet tweets…

Thanks to ‪@STEcopywriting who worked on ‪#SREAdvice and did a marvellous job with our 14 – yes 14 – drafts!
Jules Hillier ‏‪@rosylight

Our new SRE advice wouldn’t have been the success it is without exceptional help from ‪@STEcopywriting – thank you.
Joe Hayman ‏‪@JoeHaymanPSHE

Working with ‪@STEcopywriting on the ‪#SREAdvice has been a delight. We could not have asked for more! ‪#ff
Brook ‏‪@BrookCharity

‪@Simonablake‪ @David_Cameron @PSHEassociation @sex_ed_forum I’ve never read such absolute common sense in all my life! #greatwork‬
Sharon Munnings ‏‪@smunnings01

‬Thanks to ‪@STEcopywriting for brilliant work. I recommend you check her out! ‪#SREAdvice
Simon Blake OBE ‏‪@Simonablake

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