Survivial Skills for Freelancers

Cut the waffle: the benefits of plain English

A short, punchy message increases your chances of being heard above the social media chatter.

So why do so many people use long words and complicated language in their blog posts and updates?

Maybe it’s hardwired from our school days. Teachers’ requests for a 5,000-word essay struck fear into our hearts and we resorted to padding and long words in an attempt to sound more knowledgeable than we really were.

It didn’t work then, and it doesn’t work now.

Using plain English, and clear, concise language can make the difference between winning and losing business, or a potential client choosing your company over a competitor.

So, when every character counts, here are 18 waffle-busting ways to get straight to the point:

Instead of writing this… write this
as and when when
we will endeavour we’ll try
in due course soon
we are able to we can
in a timely manner on time
additional information more details
in order to to
we have a requirement for we need
regarding about
a significant number lots
in close proximity near
per annum a year
please advise tell us
prior to before
until such time until
please ensure make sure
at the end of the day ultimately
utilise use


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