Little Book of Confusables

Hardworking copy doesn’t have to be hard work

Hardworking words get your business noticed – improving your reputation, growing your customer base, and increasing sales.

The opposite is also true. Mistakes, jargon and confused copy can harm your business – damaging your brand, losing you clients and sales, and costing you money.

The right words captivate, convince and convert. The wrong words can be catastrophic.

Clever copy and sparkling content help you stand out from the crowd and give you a competitive edge.

As an experienced marketing copywriter and editor, I do all this, and more.

Make your words work harder

I inject purpose, polish and personality into stale marketing copy.

I transform complex information into clear, concise copy that converts.

And I use clever copywriting to help you achieve your marketing goals.

In short, I write words that convince customers and win business.

Not sure where to begin? Let’s talk

Perhaps you know you need help but you’re not sure where to begin.

Start by booking a FREE 20-minute call so you can tell me about your marketing challenges. From here, we establish where you are and where you want to be, then come up with a plan to get you there.

I can critique your marketing collateral and provide constructive suggestions for improvement, or refresh and optimise your website copy to help you convert new business and get noticed for all the right reasons.

Wise words…

As Nelson Mandela once said,

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”

I’ll help you get inside the minds of your target audience and create a tone of voice they can relate to.

I’ll work within your house style if you have one, or develop tone of voice and messaging guidelines for you, if you don’t.

Whatever you want from your communication, it’s easier to achieve your marketing goals when your words are working hard for you.

Find out why you should choose me, or get in touch.