Hardworking copy doesn’t have to be hard work
Hardworking words get your business noticed – improving your reputation, growing your customer base, and increasing sales.
The opposite is also true. Mistakes, jargon and confused copy can harm your business – damaging your brand, losing you clients and sales, and costing you money.
The right words captivate, convince and convert. The wrong words can be catastrophic.
Clever copy and sparkling content help you stand out from the crowd and give you a competitive edge.
As an experienced marketing copywriter and copy editor, I do all this, and more.
Make your words work harder
I inject purpose, polish and personality into stale marketing copy.
I transform complex information into clear, concise, compelling copy.
And I use clever copywriting to help you achieve your marketing goals.
In short, I write words that convince customers and win business.
Not sure where to begin? Let’s talk
Perhaps you know you need help but you’re not sure where to start.
I offer a free initial consultation to establish where you are and where you want to be – then come up with a plan to get you there.
I can critique your marketing collateral and provide constructive suggestions for improvement, or refresh and optimise your website copy to get you noticed for all the right reasons.
And if you really want to take it back to basics, I’ll research your market and run a brand workshop to help you identify and describe your target audience and articulate the things that make you special – presented in a comprehensive report and value proposition.
As Nelson Mandela once said,
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
I’ll help you to get inside the minds of your target audience and create a tone of voice they can relate to.
I’ll work within your house style if you have one, or develop tone of voice and messaging guidelines for you, if you don’t.
Whatever you want from your communication, it’s easier to achieve your marketing goals when your words are working hard for you.