Summer 2017: a typo post on my Facebook page is shared almost 1,000 times and seen by nearly 300,000 people. Here are 6 things I've learnt from having a post go viral. Read more...
Clever customer profiles help you attract the right clients, and address them in their own language. Adopt a targeted approach and hit your ideal client between the eyes. Read more...
Social media. It wants a piece of you, and it wants it NOW. As a busy freelancer, how will you prioritise your online presence? Read more...
Copywriters do a lot more than write websites. Here are six lesser-known ways a copywriter can help your business become more successful. Read more...
"You've been a freelancer for 20 years? What's your secret?!" Oh, I've got secrets. I'm just not sure this is what you had in mind... Just don't tell, okay? Read more...