Tight writing is effective writing. Cut the fluff and stuffing and your message will benefit. If we can learn one thing from pre-280 Twitter, it’s that.

Summer 2017: a typo post on my Facebook page is shared almost 1,000 times and seen by nearly 300,000 people. Here are 6 things I’ve learnt from having a post go viral.

Clever customer profiles help you attract the right clients, and address them in their own language. Adopt a targeted approach and hit your ideal client between the eyes.

Social media. It wants a piece of you, and it wants it NOW. As a busy freelancer, how will you prioritise your online presence?

Copywriters do a lot more than write websites. Here are six lesser-known ways a copywriter can help your business become more successful.