Relying on spellcheck risks mistakes in your writing. Here are just some of the reasons why spellcheck is no substitute for professional proofreading.
Warning: mistakes can damage your brand and make your company look unprofessional. So how do you avoid the pitfalls of pitiful proofreading?
I don’t like abbreviations. They’re lazy and usually unnecessary. But if you want to use eg and ie in your writing, make sure you know the difference.
Driving up the M5 recently I overtook a Poundland lorry emblazoned with the company’s slogan: Amazing value everyday!